Valeria Weber Williamson runs three distinct memberships to cater to yoga practitioners and teachers, including a Subscription box, an online yoga studio and a service to help teachers streamline the back end of their business. With automation tools such as Searchie, Valeria is able to quickly access and organize her content into pages, provide a personalized experience to members and make more use of existing content. Additional strategies such as low dollar challenge offers and collaboration with industry owners can also pave the way for a successful business even during the COVID-19 pandemic. Ultimately, entrepreneurs should prioritize sustainability and have the freedom to choose the kind of business they want in order to stay afloat.