The Cadence Method

Laura Smith Biswas

3 years ago

Get a deeper understanding of physicians' thoughts and reasons in the competitive market with the Cadence Method. This unique market research approach involves small group discussions moderated by medical professionals and supported by trained market researchers. By using patient cases and encouraging interaction between medical colleagues, we combine clinical discussion with market research to provide better insights for improved patient care. The Cadence Method was co-founded by Sugata Biswas.