Nick Wilton began teaching in-person art workshops to 10-20 artists at a time. 🎨 Naturally, this evolved into him teaching his art program through an online course. That way, he was able to serve hundreds and hundreds of artists at a time. But that created another set of challenges. 🤔 Once the course was over his students wanted to stay in touch. They’d finally found the community of artists they’d been looking for - and that’s what they really wanted. That's when Nick had the idea for an art membership site. It was the perfect way to grow the community and provide ongoing support. Being part of the community has been a game changer for Nick’s work and life. He loves splitting his time between his own art and helping other artists all over the world. In some cases, often we think that people are buying for one thing when they are really wanting something else. Watch to see how Nick navigates a group of students who were upset that his course was ending. And how it turned into an incredible plus for his business... an art membership site.