4.10 Tech Talk

Dell Technologies conducted global studies on innovation and digital transformation, highlighting the economic value of sustainability for businesses. Women Do Everything, launched by Tanya Hicks, supports women in male-dominated industries. Allison Freeman focuses on incorporating customer needs related to environmental sustainability. Consumers prioritize sustainability, with differences across generations. Customers seek transparency and information on sustainability efforts. Improving sustainability efforts can attract investment and align with larger organizations. Creating a culture that supports employees and shows commitment to well-being attracts and retains talent. Sustainable purchasing trends influence startups and small businesses. Overcoming budget challenges requires creative solutions and making a strong business case for sustainability. Focus on both environmental and social aspects of sustainability and start small. Look for inspiration from brands that align with values and communicate sustainability efforts effectively. The session was recorded and will be available on the DW.com video library. Attendees have the chance to win prizes and access exclusive resources by becoming a DW member. Dell Technologies offers access to small business tech advisors for assistance with technology and sustainability goals.