Explore effective hotel marketing strategies with insights from expert Colin Boyd, who emphasises the power of storytelling in engaging audiences and driving conversions. Learn about the "conversion story" framework, which includes connection, credibility, and core premise integration, while avoiding common storytelling pitfalls. Discover the keys to crafting compelling narratives that resonate with your audience, and gain practical tips for testing your stories and utilising social media for feedback. Enhance your marketing approach with resources and connect with Colin for more insights.

Resources and Handouts:
Signature Story Formula