220510 Dwight Holcumb Marketing

White Brewing Company successfully transitioned from a craft brewery to a craft distillery, focusing on improving shelf presence and increasing sales through effective marketing strategies. Pedro is expanding his business from Mexico to Canada and is seeking manufacturing and logistics solutions. Alan Beer specializes in electronic product development and design services for the medical instruments industry, aiming to attract repeat business and referrals while considering new marketing strategies. Jonathan's IT solutions company for the federal government aims to improve brand awareness and increase sales through social media and LinkedIn. Aaron's cybersecurity company seeks guidance on marketing strategies to sustain rapid growth. Sean's coworking and flexible office space company faces marketing and sales challenges due to the pandemic, considering virtual services and targeting larger enterprise clients. Steve's mechanical contracting company aims to diversify its customer base by attracting property managers and industrial plant operators, exploring different marketing channels. Ken's IT solutions and services company aims to shorten the sales cycle and improve brand awareness through social media and LinkedIn, considering leveraging intent-based data. Jonathan's electronic product development and design services company seeks strategies to ramp up sales and expand its customer base, considering focusing on specific verticals and using intent-based data. Sean's electrical services company for commercial and industrial buildings faces challenges due to decreased demand during the pandemic, considering service contracts and new marketing strategies. Iris's construction services company for institutional buildings seeks strategies to improve marketing and sales, particularly in the government sector, considering leveraging relationships and connections. Aaron's cybersecurity company seeks guidance on marketing strategies to sustain rapid growth, considering value billing and focusing on specific verticals. Sean's coworking and flexible office space company aims to attract larger enterprise clients and offer virtual services, considering meeting spaces for team meetups and emphasizing the benefits of flexible office space. The group discusses the importance of targeted marketing, leveraging intent-based data, and finding unique solutions to attract customers in their respective industries. The speaker emphasizes integrating sales and marketing teams, adapting and upgrading legacy systems and tools, and utilizing outsourcing and the gig economy. The speaker introduces multi-platform outreach, video marketing, storytelling, competitor research, and continuous evaluation and feedback as important marketing strategies. The speaker's association improved membership by creating consistent and shareable messaging across various platforms, utilizing video as the most effective tool, and emphasizing multi-channel outreach. They developed a platform for personalized video messages, utilized retargeting and remarketing strategies, and highlighted the benefits of YouTube for video SEO. The speaker discusses the effectiveness of video in B2C and B2B campaigns, personalized and targeted messaging, video merge technology, and ethical email outreach practices. They share examples of successful video marketing campaigns and suggest using real-time, trackable PDF documents, dynamic case studies, and outsourcing video production. The speaker suggests strategies for standing out on LinkedIn, utilizing intent data, and experimenting with different video approaches. They mention AI-powered video creation tools, storytelling in recruitment and sales outreach, and invite feedback and further assistance.