Matteo Bologna [unboxed] September 2023

Matteo Bologna, the founder and creative director of Mucca, designed the branding for the Tin Building in New York. The project included various elements like brand identity, wayfinding, signage, and more. The branding used a flexible font and a color scheme inspired by the building's history. The project took several years to complete, with a break due to the COVID-19 pandemic. The Tin Building is a popular destination in New York, known for its lemon pizza. The project was a collaboration between Mucca, Jean-Georges Management, and Howard Hughes Corporation.