Availability Bias

Availability Bias

Two groups were observed in different environments, one with actors influencing their decisions and the other without any influence. Both groups were asked how they would invest $100 in property or stock. The group without influence evenly distributed their preferences between property and stock. However, the influenced group showed a decreased preference for property investment, which was attributed to the negative influence from the actors. This behavior was considered irrational and attributed to availability bias.