Mindset issues can hinder product launches in a design business selling digital products. Designers commonly face imposter syndrome, limiting beliefs, scarcity mindset, and fear. Imposter syndrome can be combated by recognizing thoughts, checking context, and seeking inspiration. Limiting beliefs can be conquered by questioning and challenging them and focusing on building an independent business. Scarcity mindset can be overcome by avoiding triggers, practicing awareness, and recognizing opportunities. Fear can be combated by identifying and challenging it, confronting fears, and viewing failure as a learning experience. Collaboration can provide support in tackling mindset issues. Overcoming mindset issues is possible and can lead to success in the design business.