Marisa Murgatroyd shares her expertise on leveraging challenges as a powerful marketing strategy to boost online program launches. Her session covers the design and execution of various challenge types, including free five-day challenges and paid options, aimed at engaging participants and addressing objections. Key elements for success include clear objectives, daily interaction, and micro-commitments that foster community and drive conversions. Participants brainstorm and refine challenge ideas, learning from successful examples to enhance their own marketing efforts.

Resources and Handouts:
Launch Your Program with a Challenge
Create Your Perfect Email/Challenge Campaign Schedule