Doula Business Prep School Video 1

Bianca Sprague, founder of Babe Mia, reveals the top mistake doulas make in marketing. With her successful private practice and agency, Babe Mia has become a global doula training organization. The mistake is listing statistics without connecting them to the benefits of having a doula. Potential clients need to understand what a doula is before appreciating the benefits. Common objections to hiring a doula can be overcome by educating clients about the problems they may face during birth and postpartum, and how doulas can provide solutions. Key messaging and storytelling are effective in conveying the value of hiring a doula.