Karen Ferrell Rhodes, the founder and CEO of Shockingly Different Leadership, shares her expertise on building a strong leadership brand. She discusses the three key factors of disrupting the game, owning the game, and branding the game. Rhodes provides seven tactics for achieving elite leadership, emphasizing differentiation and understanding the buyer's journey. She highlights the importance of body language and encourages businesses to invest in body language training. The session concludes with information on upcoming events and access to past recordings.