Suzi and Michelle led a Q&A call covering Easter egg hunts, family activities, website optimization, and lead generation strategies. They shared examples of effective landing pages, gave feedback on a participant's design, and recommended resources for further learning. The importance of clear messaging, visual graphics, and unique selling points on sales pages was emphasized. Suggestions were made to create a unique model in the market and align messaging with unique offerings. Upcoming events like Friday check-ins and workshops were mentioned, with appreciation for valuable insights and group collaboration.