vistage_oc_merrick_workshop_part_1 (1080p)

Dwight Holcomb, author of "The Lean CMO," shares insights on integrating lean methodology in marketing at UCLA, emphasizing customer engagement and aligning marketing with sales goals. He discusses the evolution of his firm, the importance of intent-based marketing, and leveraging AI tools. Holcomb highlights the value of micro-influencers, effective storytelling, and video marketing as key strategies for success. Attendees are encouraged to embrace change, measure marketing effectiveness, and utilize resources like affiliate marketplaces for enhanced outreach.