Doula Business Prep School Video 3

Learn how to avoid major doula marketing errors that are costing you clients and money. Discover a four-step model for creating key messaging that is crucial for effective marketing and communication. Find out how trial and error can help you identify your target market. Consider factors such as age, gender, partner, income, children, location, interests, and unique characteristics to get clear on your target market and shape your key messaging. Gain insights into different markets and their values and motivations. Uncover the power of sleuthing on Facebook pages of previous clients to gather information about your target market. Stay tuned for the next video where we will discuss how to use this information for your promotional materials and explore the benefits of joining the doula business school and club.