Ashley discusses the pros and cons of taking custom orders as a sign maker, highlighting the opportunity to compete with big box stores. She shares a transition plan to reduce custom orders and focus on pre-designed signs. Ashley provides updates on the mentor program and encourages members to tag Kathy for quicker responses. She discusses the benefits of joining the SVG club and announces upcoming projects, including a new "man on the moon" design. The speaker plans to offer wholesale blanks and designs for additional income and mentions purchasing a new laser machine. They share a story about a difficult customer and showcase their new designs and pumpkin projects. A Christmas-themed project and behind-the-scenes videos are teased for the upcoming month. The "man on the moon" design will be available as a $2 tutorial in the future.