Ads Challenge- Day 2

Join me in the Facebook ads challenge led by Paul Pruitt on day two. Paul expresses his gratitude for the positive feedback we received on day one and encourages us to complete the exercise. It's important to take action and not just consume information. This challenge aims to push us out of our comfort zones and overcome limiting beliefs. Get ready for valuable insights on marketing, branding, and positioning. We'll learn about audience selection, messaging, and offers - three marketing musts. Targeting the right audience is crucial for successful marketing. Let's consider our potential clients' conversations. We'll explore the buyer's journey, which has four stages: unconscious, observing, active, and commitment. Remember, we need to own a piece of our client's mind before they're ready to buy. We'll also discuss budgeting and understanding the lifetime value of a client. Get ready to see real-time data from Facebook ads that show a positive return on investment. For homework, let's identify our potential clients' stage in the buyer's journey. Understanding the buyer's journey is powerful and offers an opportunity for effective marketing. We'll focus on the mindset of potential customers in the commitment stage and address objections and limiting beliefs. Don't forget to use the workbook and rewatch the video lesson for better understanding. Our goal is to transition from consumers to producers who influence buying decisions. Let's harness the power of pre-influencing potential customers before they realize their needs. These strategies are applicable to various industries and products based on human behavior and psychology. We'll create a win-win situation where customers feel good about their purchase and we provide a solution. It's important to align our messaging with the customer's journey and bridge the gap between their current and desired state. In the next lesson, we'll dive into influencing secrets and establishing expert status. Remember, active participation and two-way communication are key to understanding and commitment.