Doula Business Prep School Video 2

Learn the importance of key messaging in marketing for doulas. Avoid marketing to other doulas and instead focus on your target market. Emphasize the outcomes and how working with a doula can improve lives. Follow four steps for creating effective messaging: identify pain points, understand motivation for change, highlight unique value proposition, and emphasize desired outcomes. Tailor your messaging to your ideal client or target market. Stay tuned for the next video where we will delve into identifying the ideal client.