Vistage Day 1 - 10th April 2024

I share my personal journey writing "The Lean CMO" book and aligning branding with my image. In my Vistage presentation, I delve into customer experience, marketing, and sales, focusing on Lean Marketing Blueprint and advanced growth tactics. I stress the importance of AI, outsourcing, and aligning sales/marketing teams, while advocating for video marketing campaigns for increased ROI. I outline the story arc structure for impactful video content, using Star Wars as an example, and emphasize using video for higher converting ads and engaging with VIP prospects. I recommend incorporating video storytelling, personalized outreach, and utilizing tools like Open Broadcast software for live streaming and SEO benefits. Additionally, I discuss implementing nurture sequences, live streaming, digital proposals, and niche videos for top YouTube searches to drive engagement and conversions.